Friday 15 March 2019

HOW THE SHAKU SHAKU 3 HAVE FARED AFTER ONE YEAR

No one can say where exactly on Lagos Mainland is the home of Shaku Shaku but what we do know is that it has evolved over time to world wide acclaim and that is thanks to 3 men who are credited as its pioneers in the Nigerian music industry.Those 3 men are-Slimcase,Idowest and Mr Real.
By the time DJ Sidez's Oshozondi with Slimcase got popping in the later stages of 2017 and Idowest and Mr Real followed suit with Omo Shepeteri and Legbegbe respectively,Shaku Shaku had gone beyond a dance to a distinguishable sound.Those really were curious times.Like most dances,the Shaku Shaku was bound to fade away after a while but as a genre fashioned out after just 3 songs and one just about everyone from Wizkid to D'banj wanted in on,no one could say with certainty what time frame we were looking at.The creativity of our artistes could ensure the Shaku Shaku sound is spawn into various styles, consequently becoming a permanent fixture in our music or it could get so over-flogged in the usual Nigerian bandwagon manner,we would get tired of it in months.
So far the Shaku Shaku as a sound has not grown rapidly but it also hasn't been phased out over a year and a half since it was introduced to us.
Lets see how its 3 initiators have fared.


SLIMCASE

Its ironic how the biggest of the Shaku Shaku 3 is the only one with no hit song to his name.He understood on time just how much the fans loved his signature slurred speech and proceeded quite shrewdly,to make it the mainstay of the Slimcase brand.He works really hard to fuse a little new element or two every now and then to keep it fresh-skits,incantations and slangs.
Otunba Lamba is featured by the very big artistes because he has a very distinctive style that is quite appealing.That above every other thing,guarantees him more staying power than his other 2 comrades and also buys him ample time to make a bonafide hit of his own.From DJ Sidez's Oshozondi till this very moment,every song Slimcase is noted for is owned by another artiste-DJ Enimoney's Diet with Tiwa Savage and Reminisce and Wizkid's Gucci Snake.
He released Bend Down when he had us all looking forward to Otunba Lamba and the very little attention it got helped him avoid questions on who really was on that song because it sounded nothing like Slimcase.Otunba Lamba finally came and it fell below the expectations set for it.The phrase is still noted more for its use in his real life ad-libs than for being a song.
Another edge Slimcase has had over Mr Real and Idowest is a superior understanding of the biz in showbiz.The dismal performance of Otunba Lamba meant a little something extra needed to be done and he got an all star cast for his latest single which tries to push forth a new slang-Azaman.
Also,a look at his Instagram page will have you thinking you were the only one who didn't know every song he was promoting at any point in time was a massive hit.He reposts tonnes of dance videos and gets celebrities to jump on the vibe.
Slimcase is not only the biggest of the Shaku Shaku 3,he has the brightest prospects.

IDOWEST

At some point it seemed Idowest Awan Mafia was the only one of the 3 pioneers going to be left behind.Slimcase had become the official rave of the moment after DJ Enimoney's Diet and Mr Real had signed a Sony deal.Both were by far more active in the spotlight-granting interviews and doing more collaborations.
But then some time in May last year,Davido signed Idowest to DMW.OBO spoils his artistes silly no doubt but what it predominantly entailed was that a reclusive artiste not too keen on publicity was guaranteed a platform to showcase his talent in the mainstream rather than getting shoved aside after an average song or two and struggling to reintroduce himself afterwards.
But there were some fears that have proven justified.DMW had 4 big names including Davido himself and it was doubtful Idowest would get the same time and resources to help advance his career.So far,he appears to be in the shadows of OBO,Mayourkun,Peruzzi and even Dremo.He is still yet to feature on any DMW single and his first single,Ji Masun featuring Davido was largely under-whelming.
He tries to replicate his Shaku Shaku heroics on Who but it hasn't turned out too good.By and large,Idowest has been not only the least active of the Shaku Shaku 3 but also the least impressive.

MR REAL

Mr Real may not have the distinctive quality of Slimcase or the love and attention he commands but he has made the best songs so far.You would want to tag him the most talented of the trio if you remember his Legbegbe is widely adjudged the best ever Shaku Shaku song.
Late last year,the Sony music act after quite a wait,dropped the Shaku Shaku inspired Zzz featuring Falz,a catchy tune currently enjoying an above decent radio play.Its release went largely unnoticed and the little buzz it has generated is a pointer to the fact that Mr Real could do with better promotion.
His Valentine release, Antidote speaks to versatility; an edge he has over Slimcase and Idowest.Mr Real goes full blown pop on the groovy love jam and he does so fabulously well.
He has had the best songs but what he really needs to do is to find a way of drawing attention to them and ultimately,himself.He has done more features than any of the other two but he badly needs to get on some high profile ones.
Throwing a birthday party that also served as the official premiere of the Legbegbe remix with Niniola and South African producers DJ Maphorisa and DJ Catzico was a nice touch and it would help to forge in that direction.

The most disappointing of the 3 is better strategically placed to conquer the Nigerian market while the biggest is noted for everything other than the quality of his songs.The best needs to find a way to make us notice him.Some set of fortunes for the Shaku Shaku 3.

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