Friday, 8 March 2019

OLAMIDE'S IMAGINARY DAVIDO DISS ON BUGA SMALL SMALL: EXPLOITING OUR LOVE FOR CONTROVERSY

If you notice carefully,virtually every article reporting Olamide's supposed Davido diss on Buga Small Small starts with how Baddo tweeted cryptically about WO having legit million views he doesn't make noise over unlike 'some people' who buy their million views shortly after Davido talked about Fall hitting 100 million Youtube views.Then it moves on to how Olamide didn't congratulate Davido after he sold out the 02 arena in London.
After that,it settles down to business by interpreting the Buga Small Small chorus- "Remember before you start to dey get paper, before you start to dey smoke poli, before you see show for December, (December oo) Remember some people don dey get paper, some people don dey smoke poli, dey don dey scatter December" to mean subliminal shots at Davido.Lastly,it ends with 'other' lyrics in the song suggesting OBO as target.
There may be slight variations depending on who you are reading from but basically,its the same format with none going ahead to talk about the 'other' lyrics besides the chorus.What this indicates above anything else is that the gist was planted.The least likely possibility is that someone tried to pull us out of boredom considering the last thing close to a major talking point the industry had in a while lasted just 2 days-Tubaba apologizing to Annie for being a bad husband and the most likely possibility is that this is a publicity stunt by Baddo's camp to help push the song.
Science Student got huge off the attention criticisms of Olamide encouraging drug abuse brought it and his previous single Woske was a very good song bound to grow on listeners over time.It needed a little more promotional drive or at the risk of sounding immodest, some controversy.
They were leaving nothing to chance with Buga Small Small which on the face of it, isn't disrespectful to Davido in any way.


Olamide's debut single was Eni Duro which dropped in 2010.Davido had Back When with Naeto C before it and even scored the first major hit of the 2 artistes with Dami Duro in 2011.A whole year before Olamide's First of All so there is no way in the world Baddo would be referring to Davido if he said 'Remember say some people don dey get paper before you get paper'.I also need not remind anyone that Davido is the son of a multi-billionaire; an Omo Baba Olowo.
Davido hit the zenith of Nigerian music with Dami Duro; which is on a lot of all-time lists.He got an MTN endorsement right after and rocked every stage there was to rock in 'December' and other times of the year.A whole year before Baddo Sneh struck gold with First Of All which if we remember well, only laid him a foot path to A-list status.
OBO Live In Concert held in November so Baddo couldn't possibly be referring to him with the 'Scatter December' line.It would be ludicrous for an artiste yet to perform at the 02 to take shots at one who has sold out the venue.There is no way in the world Olamide was talking about Davido on Buga Small Small.
Everyone loves controversy because it is the most efficient marketing tool in entertainment.I barely have 600 followers on twitter,most of them soft users like myself and my most active moment on the app till date was the day i tweeted about Zlatan probably paying to be featured by Burna Boy and Davido back to back which led to a little exchange with the rapper.People want something to talk about always and if you give it to them,you get all the attention you need.
Olamide may no longer be good friends with Davido and he may not hesitate to highlight that to his benefit but from what we can all see,hear and understand,no shots were taken on Buga Small Small.

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